# GTA 6 CEO says AI will make creating games easier, but “making a big hit” will be as hard as ever

- URL: https://talkfuse.com/story/gta-6-ceo-says-ai-will-make-creating-games-easier-but-making-a-big-hit-will-be-as-hard-as-ever/
- Published: 2026-11-10T00:48:38+00:00
- Updated: 2026-11-10T01:22:49+00:00
- Original publisher: GamesRadar+
- Original article: https://www.gamesradar.com/games/grand-theft-auto/gta-6-ceo-says-ai-will-make-creating-games-easier-but-making-a-big-hit-will-be-as-hard-as-ever-hit-creation-remains-the-purview-of-human-beings/
- Topics: AI, Business, Companies, Entertainment, Gaming, GTA 6, Technology

## Key points

- Zelnick says technology can ease asset creation.
- He expects human creativity to remain essential.
- Making a hit game will remain difficult.

## Summary

Take-Two CEO Strauss Zelnick said technology, including recent advances that may make creating game assets easier, will help game development. He expects human creativity to remain central, arguing that technology cannot make producing a successful game effortless.

His comments came during the company’s latest earnings call, in response to a question about AI’s influence on game development. Zelnick did not directly attribute easier asset creation to AI, instead referring broadly to recent technological advances. He said making a hit was difficult in the past, remains difficult now and will continue to be difficult.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.