# GTA 6 pre-orders are tracking “well above expectations” and the game will “set a new baseline” for Take-Two, says CEO Strauss Zelnick

- URL: https://talkfuse.com/story/gta-6-pre-orders-are-tracking-well-above-expectations-and-the-game-will-set-a-new-baseline-for-take-two-says-ceo-strauss-zelnick/
- Published: 2026-11-09T22:02:50+00:00
- Updated: 2026-11-09T22:23:38+00:00
- Original publisher: Eurogamer
- Original article: https://www.eurogamer.net/gta-6-preorders-tracking-take-two-earnings-call
- Topics: Business, Companies, Entertainment, Gaming, GTA 6, Software, Technology

## Key points

- GTA 6 pre-orders are reportedly well above expectations.
- Take-Two expects the game to lift consumer spending.
- The series has sold more than 480 million units.

## Summary

Take-Two chief executive Strauss Zelnick said pre-orders for Grand Theft Auto 6 are tracking “far above expectations” and described the game as likely to set a new baseline for the company. Take-Two expects its launch to drive growth in consumer spending and called the coming financial year potentially historic.

GTA 5 has sold nearly 235 million copies across three console generations, while the series has sold more than 480 million units overall. Most GTA 6 pre-orders are reportedly for the $100 Ultimate Edition, whose extra content contributes to recurrent consumer spending; Take-Two forecasts $3.35 billion to $3.5 billion in revenue next quarter and a 12 per cent rise in that spending. Zelnick also suggested the pace of content from franchises including GTA could change over the next decade.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.