# Guitar company D’Addario admits that AI music was used in a promotional video

- URL: https://talkfuse.com/story/guitar-company-daddario-admits-that-ai-music-was-used-in-a-promotional-video/
- Published: 2026-08-12T15:52:07+00:00
- Updated: 2026-08-12T16:05:43+00:00
- Original publisher: The Verge
- Original article: https://www.theverge.com/ai-artificial-intelligence/978982/daddario-guitar-ai-music-suno
- Topics: AI, Americas, Art, Business, Companies, Culture, Entertainment, Music, Technology, World

## Key points

- D’Addario admitted Suno regenerated music in its strings promotional video.
- The company reversed earlier denials after scrutiny of audio files.
- It promises clearer AI disclosure and stronger content checks.

## Summary

D’Addario has admitted that generative AI music tool Suno was used to regenerate a track in a promotional video for its guitar strings, reversing nearly two weeks of denials. The episode matters because the company initially blamed audio artefacts on export quality, plugins and AI-assisted mastering, before acknowledging it had shared inaccurate information and apologising.

The video promoted strings for extended-range guitars and low tunings, but viewers quickly questioned the recording and noted discrepancies between the released track and a purported Logic project session. Guitarist Rhett Shull reviewed original Logic files supplied by D’Addario and concluded Suno had probably been used; the company has now said it will require employees and creative partners to disclose generative-AI use and will strengthen review processes. It also apologised for deleting critical comments and blocking users.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.