In a surprising upset, HBO Max nabbed the highest number of Emmy nominations this year with 122 total, beating Netflix which landed 111—a result that defied prior expectations of the latter's dominance. The network's strong performance was anchored by major showings from two standout series: 'The Pitt' led all programmes with 25 nominations, whilst the final season of comedy 'Hacks' set a new record for its category with 24 nods.

Apple scored a significant victory of its own, landing a record-breaking 87 nominations—the highest in its Emmy history—boosted by acclaimed shows including 'Pluribus', 'Widow's Bay', 'Shrinking' and 'Slow Horses'. The broader streaming landscape showed mixed results: Netflix earned nominations in the Outstanding Limited Series race with 'The Beast In Me' and 'Beef', Disney's consolidated divisions reached 111 nominations though its Disney+ service dropped significantly from 28 to 14, and Amazon's Prime Video rebounded from 12 to 28 nominations. Paramount+ struggled with only one nomination, a steep decline from its seven from the previous year.