Harper Beckham’s, 15, beauty brand name is ‘revealed’ as she prepares to follow in Victoria’s footsteps – after her first choice was ‘denied trademark in America’

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Harper Beckham’s, 15, beauty brand name is ‘revealed’ as she prepares to follow in Victoria’s footsteps – after her first choice was ‘denied trademark in America’

Daily Mail · 3 hours ago

Harper Beckham, the 15-year-old daughter of David and Victoria Beckham, is reportedly preparing to launch her own beauty brand, following in her mother's footsteps into the cosmetics industry. According to reports, the name she initially wanted for the venture was refused trademark registration in the United States, prompting a change of plan, and a new brand name has now apparently been identified.

The article itself provides limited detail beyond the headline, focusing on the trademark setback for Harper's first choice of name and suggesting a replacement has since emerged. Victoria Beckham built a successful beauty and fashion empire after her pop and fashion career, and Harper's move would mark the latest example of a Beckham family member expanding into business ventures under their own name.

  • Harper Beckham, 15, is said to be launching a beauty brand.
  • Her original chosen name was reportedly denied a US trademark.
  • A new brand name has apparently since been revealed.

World

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