# ‘Harry Potter’ Agent The Blair Partnership Taps Merlin’s Will Obbard, Amazon’s Alex Flanagan for Senior Roles as It Eyes New Growth Phase (EXCLUSIVE)

- URL: https://talkfuse.com/story/harry-potter-agent-the-blair-partnership-taps-merlins-will-obbard-amazons-alex-flanagan-for-senior-roles-as-it-eyes-new-growth-phase-exclusive/
- Published: 2026-11-02T11:09:20+00:00
- Updated: 2026-11-02T12:26:12+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/biz/global/blair-partnership-alex-flanagan-will-obbard-1236937319/
- Topics: Art, Business, Companies, Culture

## Key points

- The Blair Partnership named two senior executives.
- Obbard will lead its five-year growth strategy.
- Flanagan brings experience from Amazon and Universal Music Group.

## Summary

The Blair Partnership has appointed Will Obbard and Alex Flanagan to senior roles as it plans a new phase of growth. The appointments are intended to strengthen the firm’s leadership and help it find new commercial opportunities for its clients and intellectual property.

Obbard, formerly a partnerships executive at Merlin Entertainments, will lead a five-year growth strategy focused on partnerships, new franchises and acquisitions. Flanagan, who became group general counsel earlier this year, joins from Amazon’s global media and entertainment division, where she handled licensing, policy and regulatory matters. The firm represents “Harry Potter”, The Wombles and the world of “Peter Pan”; a new “Harry Potter” screen version is due on HBO and HBO Max this Christmas.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.