# Harry Potter Officially Loses #1 Spot as One of the Most Profitable Fandoms of All Time

- URL: https://talkfuse.com/story/harry-potter-officially-loses-1-spot-as-one-of-the-most-profitable-fandoms-of-all-time/
- Published: 2026-11-04T21:20:52+00:00
- Updated: 2026-11-05T03:12:24+00:00
- Original publisher: Collider
- Original article: https://collider.com/harry-potter-fandom-spending-ranking-pokemon-marvel-disney/
- Topics: Research, Science

## Key points

- Pokémon leads the fandom spending ranking at $1.71 billion.
- Harry Potter ranks tenth with an estimated $502.52 million.
- The figures are modelled estimates based on online purchasing interest.

## Summary

Zero1 Gaming’s ranking places Harry Potter tenth among the fandoms generating the most estimated spending, behind Pokémon, the NFL, Disney and the Marvel Cinematic Universe. The result shows that, in this study’s online purchasing model, Pokémon’s estimated total is more than three times Harry Potter’s.

Pokémon leads with an estimated $1.71 billion, compared with $502.52 million for Harry Potter and about $552.89 million for the Marvel Cinematic Universe. The study records around 40.2 million purchase-related searches for Pokémon and estimates $985 million in spending on signature products such as games, plus $301 million on apparel; these are modelled estimates, not confirmed sales.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.