Herb Alpert & the Tijuana Brass returned to the Hollywood Bowl on Sunday, 5 July 2026, playing the venue for the first time in 59 years and packing it out. The show matters as a landmark moment for the 91-year-old band leader, who had long resisted reviving his 1960s brand for a full tour, and whose nostalgia-driven comeback has proved a considerable commercial and celebratory success.

The near-entirely 1960s set leaned heavily on nostalgia, pairing the group's distinctive vocal-free trumpet arrangements with overhead screen clips of period television shows such as "Laugh-In" and "The Dating Game". The Bowl date followed a sold-out theatre tour last autumn that peaked in November with two shows at the Dolby Theatre. The evening opened with an extended, affectionate speech from pop legend and former Alpert protégé Paul Williams, who recounted the founding of A&M Records by Alpert and Jerry Moss and touched on artists' rights, including a pointed nod to AI training on musicians' work.