# Hiding In Plain Sight: Top Execs On Unlocking The Value In Legacy IP

- URL: https://talkfuse.com/story/hiding-in-plain-sight-top-execs-on-unlocking-the-value-in-legacy-ip/
- Published: 2026-10-26T11:54:54+00:00
- Updated: 2026-10-26T12:50:29+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/10/legacy-ip-value-mipcom-acf-deadline-1237172952/
- Topics: Entertainment, TV

## Key points

- Existing IP attracts substantially more audience demand.
- PAW Patrol shows the potential of a cross-media franchise.
- Executives say revivals must feel relevant and authentic.

## Summary

TV executives and creatives at a MIPCOM roundtable argued that older intellectual property can be a source of new global hits, rather than relying on nostalgia alone. Familiar titles can bring audiences, useful data and revenue, making them attractive to buyers facing tight budgets and seeking projects with built-in recognition.

Parrot Analytics estimates that television shows based on existing IP generate three-and-a-half times the demand of shows without it; for films, the figure is four times. Creator Keith Chapman said franchises need to be planned as brands from the outset, pointing to PAW Patrol’s nearly 800 episodes, more than $500 million in film box office and billions in merchandise sales. Executives from WildBrain and BBC Studios stressed that revivals must feel relevant and authentic to younger audiences and existing fans.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.