Beats has unveiled the Beats 360 headphones, a premium model positioned above the Studio Pro that marks a significant departure from the company's traditional design aesthetic. The new headphones feature a modular, customisable approach with interchangeable ear cushions and headband components, allowing users to mix and match colours and materials—a strategy Beats' vice president Oliver Schusser says appeals to a broad audience, particularly younger consumers who view it as owning multiple pairs of headphones in one.

The Beats 360 offers two ear cushion options: a fabric version designed for workouts and an eco-friendly leather variant for everyday style. Rather than using Apple's proprietary audio chip like the AirPods Max, Beats has developed its own custom chip optimised for both iOS and Android, reflecting the brand's desire to maintain its distinct identity whilst remaining part of Apple's ecosystem. Schusser emphasised that Beats and AirPods operate as complementary rather than competing products, with users potentially owning both for different use cases.