# How GM is trying to talk used car shoppers into buying new vehicles

- URL: https://talkfuse.com/story/how-gm-is-trying-to-talk-used-car-shoppers-into-buying-new-vehicles/
- Published: 2026-11-10T13:00:01+00:00
- Updated: 2026-11-10T22:10:11+00:00
- Original publisher: CNBC (publisher lean: Centre)
- Original article: https://www.cnbc.com/2026/11/10/gm-carbravo-used-car-shoppers.html
- Topics: Business, Markets

## Key points

- GM uses CarBravo to draw used-car shoppers into dealerships.
- About 38% of those shoppers reportedly buy a new vehicle.
- Longer loans can make new cars’ monthly payments more competitive.

## Summary

General Motors is using its revamped CarBravo certified used-car programme to bring shoppers into dealerships, where some may be persuaded to buy a new vehicle instead. The strategy matters because it gives dealers another way to sell trade-ins and creates a route for GM to attract customers who might otherwise buy from online sellers or another brand.

CarBravo lets participating Chevrolet, Buick and GMC dealers list certified used cars from GM and other manufacturers; about 1,615 of GM’s 3,700 dealers are enrolled. GM plans around 250,000 programme sales in 2026, and says about 38% of shoppers who initially seek a used car end up buying new. New vehicles average about $50,000, compared with roughly $30,000 for a three-year-old used car, but longer loan terms can narrow the monthly payment gap; more than one in four new-car loans reached 84 months in the third quarter.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.