# How Pro-Palestine Activists Attempted to Ignite a Boycott of Sacha Baron Cohen’s Ali G Sequel

- URL: https://talkfuse.com/story/how-pro-palestine-activists-attempted-to-ignite-a-boycott-of-sacha-baron-cohens-ali-g-sequel/
- Published: 2026-10-28T23:37:15+00:00
- Updated: 2026-10-29T00:20:11+00:00
- Original publisher: The Hollywood Reporter
- Original article: https://www.hollywoodreporter.com/movies/movie-news/palestine-activists-boycott-sacha-baron-cohen-ali-g-1236742291/
- Topics: Celebrity, Elections, Entertainment, Film, Geopolitics, Middle East, Politics, World

## Key points

- NewsCord says its campaign sent about 55,000 emails to cinema chains.
- The film had a limited theatrical release and is now on Prime Video.
- The article questions how the campaign portrayed its impact.

## Summary

Activists used the NewsCord platform to urge cinema chains not to screen Sacha Baron Cohen’s sequel, Ali G: Who Iz I?, after its trailer drew criticism over the character’s racial and gendered humour. The campaign described the film as “blackface” and said it had helped limit its theatrical release, though the article says NewsCord misrepresented the scale of public participation and Amazon’s release plans.

NewsCord says its tools generated about 55,000 emails to exhibitors, using personalised templates and an AI language model; it also cited Picturehouse’s decision not to screen the film. Amazon’s limited cinema release was described by the studio as a “stunt release”, and the film is now streaming on Prime Video. The article also notes NewsCord’s links to Tech for Palestine, an advocacy nonprofit whose campaigns about online content and the Israel-Palestine conflict have drawn criticism.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.