Robert Pattinson has described how he learned journalist Chris Hansen's distinctive vocal style to play him in A24's upcoming film Primetime, calling the process "incredibly difficult" in an interview with GQ India. Pattinson, who plays the To Catch a Predator host, said the voice was so unique that he had to study it closely, and the project also marks his most substantial producing credit to date, having brought director Lance Oppenheim on board after previously collaborating with him on a documentary.

To prepare, Pattinson repeatedly listened to and imitated Hansen's podcast Have a Seat with Chris Hansen while walking around in public, admitting the dark subject matter left passers-by baffled. Primetime explores the making of To Catch a Predator, which aired from 2004 to 2007, alongside its ethical controversies and media sensationalism. Hansen himself, who was not involved in the production, has questioned the filmmakers' motives, noting they contacted him only after shooting had wrapped, though he conceded the trailer shows "a pretty good imitation" despite finding it "overly dramatic".