Apple will hold its September hardware event on 9 September 2026, livestreamed at 10am Pacific (1pm Eastern) via Apple's website, YouTube and Apple TV. Interest is high because leaks point to Apple finally unveiling its long-rumoured foldable iPhone, alongside a focus on premium devices, marking a shift in strategy that could push the standard iPhone's launch back to spring 2027.

Expected announcements include the foldable iPhone (reportedly priced around $2,000), the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Apple Watch Ultra 4, with the base iPhone 18, iPhone 18e and a second-generation iPhone Air likely delayed to a spring 2027 event, partly due to manufacturing costs and an ongoing memory chip shortage. New AirPods may also feature, though camera-equipped AirPods Pro could slip to later this year or 2027, while new iPads, Macs and home devices are expected at separate events in October; iPhone preorders are reportedly set for 12 September, with iOS 27 and macOS 27 following the week after.