How Victoria Beckham turned her fashion firm around and made it profitable
Victoria Beckham's fashion and beauty business has become profitable for the first time, 18 years after it was founded, marking a turning point for a company that once faced significant financial difficulty. Victoria Beckham Holdings reported an operating profit of £7.3m for 2025, which the firm called "a significant milestone" after years in which Lady Beckham has said the business was "tens of millions" in debt and she feared losing everything.
Sales rose 15% to £129.8m in 2025, with double-digit revenue growth continuing into this year. The turnaround followed a 2017 restructuring led by private equity investor David Belhassen, alongside financial support from husband David Beckham during leaner years. Industry experts note fashion labels typically take three to five years to turn a profit, and much longer without disciplined cost control. A major driver of the recovery has been Victoria Beckham Beauty, launched in 2019, which is thought to account for around two-thirds of the company's total revenue, reflecting the higher margins cosmetics often bring to luxury brands.
- Victoria Beckham's fashion firm posted first-ever profit after 18 years.
- 2025 operating profit hit £7.3m on sales of £129.8m.
- Beauty range, launched 2019, now drives about two-thirds of revenue.