Funko has released collectible figures based on Heated Rivalry, featuring the drama’s central characters Shane Hollander and Ilya Rozanov individually and as a two-pack. The merchandise underlines the show’s growing commercial profile following its successful first season and renewed interest in its cast and related products.

The individual figures cost $14.99 each, while the Shane and Ilya two-pack costs $29.99; all are estimated to ship on 15 December 2026. The series, based on Rachel Reid’s hockey romance novels, has been renewed for a second season expected in spring 2027, while its soundtrack debuted at number eight on the Billboard 200 and topped several specialist charts.