# HYBE Americas Launches Latin Pop Label TRU Records With Santos Bravos as First Artist

- URL: https://talkfuse.com/story/hybe-americas-launches-latin-pop-label-tru-records-with-santos-bravos-as-first-artist/
- Published: 2026-10-26T13:00:00+00:00
- Updated: 2026-11-07T08:52:31+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/pro/hybe-americas-latin-pop-label-santos-bravos-first-artist/
- Topics: Americas, Art, Celebrity, Culture, Entertainment, Music, World

## Key points

- HYBE Americas has launched Latin pop label TRU Records.
- Santos Bravos is the label’s first artist.
- TRU plans to pair global resources with Latin American identity.

## Summary

HYBE Americas has launched TRU Records, a label intended to discover and develop a new generation of Latin pop artists. Its first act, Santos Bravos, is a Latin pop group formed by HYBE Americas, marking the company’s move to apply its established artist-development approach to Latin music.

General manager Alejandro Mejía, who has nearly 20 years of music-industry experience, will lead the label. TRU plans to use Weverse fan communities and HYBE’s international network of producers, songwriters and other creators to build artists’ reach while drawing on Latin American culture. The company first announced its expansion into Latin America in 2023, under HYBE Americas chairman and CEO Isaac Lee.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.