# HYBE AMERICAS launches Latin pop label TRU Records, with SANTOS BRAVOS as its first artist

- URL: https://talkfuse.com/story/hybe-americas-launches-latin-pop-label-tru-records-with-santos-bravos-as-its-first-artist/
- Published: 2026-10-26T18:16:53+00:00
- Updated: 2026-10-26T21:57:12+00:00
- Original publisher: Music Business Worldwide
- Original article: https://www.musicbusinessworldwide.com/hybe-americas-launches-latin-pop-label-tru-records-with-santos-bravos-as-its-first-artist/
- Topics: Art, Culture, Entertainment, Music

## Key points

- HYBE AMERICAS has launched Latin pop label TRU Records.
- SANTOS BRAVOS is the label’s first artist.
- The group’s 10,000-ticket debut concert sold out in two hours.

## Summary

HYBE AMERICAS has launched TRU Records, a label focused on developing Latin pop artists, with its group SANTOS BRAVOS as its first act. The move extends HYBE’s artist development model into Latin America, aiming to build artists’ careers for international audiences while reflecting their cultural identities.

Alejandro Mejía, who has nearly 20 years’ experience in the music industry, will lead TRU as General Manager. The label plans to combine artist training, production, creative development and fan communities through Weverse. SANTOS BRAVOS, formed through an audition project and trained for six months before its October 2025 debut, had more than 100 million cumulative social media views and 100,000 Weverse subscribers before debut; its 10,000-ticket debut concert sold out in two hours.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.