# HYBE names new girl group TUIDE, set to debut under its ABD label this year

- URL: https://talkfuse.com/story/hybe-names-new-girl-group-tuide-set-to-debut-under-its-abd-label-this-year/
- Published: 2026-07-20T09:32:50+00:00
- Updated: 2026-07-20T23:51:47+00:00
- Original publisher: Music Business Worldwide
- Original article: https://www.musicbusinessworldwide.com/hybe-names-new-girl-group-tuide-set-to-debut-under-its-abd-label-this-year/
- Topics: Music

## Key points

- HYBE reveals new girl group TUIDE, debuting under ABD label in 2026
- Produced by Han Sung Soo, founder of PLEDIS Entertainment
- Follows HYBE's push to find girl-group talent beyond South Korea

## Summary

HYBE has unveiled the name of its next K-pop girl group, TUIDE, which is set to debut in the second half of 2026 under ABD, a new label the company created specifically for girl-group production. The launch is notable both for reviving HYBE's girl-group pipeline and for its unconventional approach, ditching the survival-show format used for previous acts in favour of a producer-led rollout introducing members through brand films.

TUIDE will be produced by Han Sung Soo, founder of PLEDIS Entertainment and the figure behind SEVENTEEN, TWS and IZ*ONE, with ABD led by Jiwon No, a former PLEDIS Head of Artist Planning. The move follows strong results from HYBE's existing female acts, including LE SSERAFIM's chart-topping 2025 EP and KATSEYE surpassing 32 million monthly Spotify listeners, and comes as the company expands its girl-group search internationally, including auditions in India and a second group in Japan.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.