# Iconic British Retail Store Gets GTA 6 Takeover Featuring Exclusive $3,355 Varsity Jacket

- URL: https://talkfuse.com/story/iconic-british-retail-store-gets-gta-6-takeover-featuring-exclusive-3355-varsity-jacket/
- Published: 2026-11-09T11:30:49+00:00
- Updated: 2026-11-09T13:42:25+00:00
- Original publisher: IGN
- Original article: https://www.ign.com/articles/selfridges-gta-6-takeover-varsity-jacket
- Topics: Entertainment, Gaming, GTA 6, UK

## Key points

- Selfridges has launched a major GTA 6-themed takeover in London.
- More than 60 themed products are on sale.
- The £2,500 exclusive varsity jacket has sold out.

## Summary

Selfridges’ flagship London store has turned its ground floor into a Grand Theft Auto 6-themed installation ahead of the game’s 19 November release. The large-scale promotion marks Rockstar’s first major UK activation for the game, bringing Vice City imagery and merchandise to the department store.

The display at 400 Oxford Street features a blue Grotti Cheetah Classic like the car used in GTA 6 promotions, alongside more than 60 themed products, including clothes, bags and basketballs. An exclusive Goodtime State Varsity Jacket priced at £2,500 (about $3,355) had sold out by the time the article was published. The launch drew queues reported at more than 100,000 people, while online merchandise went on sale at the same time.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.