# In 1968, Jimmy Page was offered a record deal with Led Zeppelin. He only agreed so he would be nowhere near Sonny and Cher

- URL: https://talkfuse.com/story/in-1968-jimmy-page-was-offered-a-record-deal-with-led-zeppelin-he-only-agreed-so-he-would-be-nowhere-near-sonny-and-cher/
- Published: 2026-11-12T14:00:00+00:00
- Updated: 2026-11-12T14:27:53+00:00
- Original publisher: Far Out
- Original article: https://faroutmagazine.co.uk/1968-jimmy-page-was-offered-record-deal-with-led-zeppelin/
- Topics: Music

## Key points

- Atlantic wanted to sign Jimmy Page in 1968.
- He chose Atlantic over its rock subsidiary Atco.
- Page wanted Led Zeppelin associated with a classic sound.

## Summary

In 1968, Atlantic Records pursued Jimmy Page as he prepared to form Led Zeppelin, recognising his work with The Yardbirds and as a session musician. Page chose Atlantic because he believed its established reputation and sound would give his new band the right standing as it emerged from The Beatles’ shadow.

He specifically asked to be signed to Atlantic rather than its rock subsidiary, Atco, which he associated with acts including Sonny and Cher and Cream. Page said he wanted Led Zeppelin linked with something more “classic”; the article presents that choice as part of his careful planning for the band’s identity and future success.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.