# Independent Talent to Rep Outernet London for Creative Commercial Strategy (EXCLUSIVE)

- URL: https://talkfuse.com/story/independent-talent-to-rep-outernet-london-for-creative-commercial-strategy-exclusive/
- Published: 2026-11-03T10:00:00+00:00
- Updated: 2026-11-03T10:31:05+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/music/global/independent-talent-outernet-london-1236938228/
- Topics: Art, Culture, Entertainment, Film, Music

## Key points

- Independent Talent will shape creative and commercial projects at Outernet.
- Plans cover events, brand deals and original entertainment formats.
- Outernet says it attracts 120 million visitors annually.

## Summary

Independent Talent Group has been appointed creative commercial agency for Outernet London, pairing its network of artists and other talent with the venue’s immersive technology and live spaces. The partnership matters because it aims to create entertainment and brand collaborations that go beyond conventional sponsorship.

Plans include live performances, premieres, launches and podcast recordings, as well as branded entertainment, venue naming rights and jointly developed original formats. Opened in 2022, Outernet attracts 120 million visitors a year and includes the Now Building, The Lower Third and a planned UMusic Hotel on Denmark Street; Independent Talent Group was founded in 1973.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.