# Indie game website itch.io expands its AI disclosure filter as ‘AI slop’ continues to overwhelm Steam and other storefronts

- URL: https://talkfuse.com/story/indie-game-website-itch-io-expands-its-ai-disclosure-filter-as-ai-slop-continues-to-overwhelm-steam-and-other-storefronts/
- Published: 2026-11-03T13:11:29+00:00
- Updated: 2026-11-03T13:18:13+00:00
- Original publisher: Eurogamer
- Original article: https://www.eurogamer.net/itchio-generative-ai-filters-slop
- Topics: AI, Entertainment, Gaming, Technology

## Key points

- itch.io adds a “No AI” search filter.
- Daily game page creation has doubled in two months.
- The site has removed terabytes of AI material.

## Summary

itch.io has expanded its AI disclosure filters with a “No AI” option on its search page, allowing users to hide games that declare generative AI use. The change gives players more choice as the storefront and the wider games industry face a sharp increase in AI-made content.

Games using generative AI must disclose it, though itch.io does not require developers to explain how extensively they used the technology. The number of game pages created on the site each day has doubled in the past two months, while downloads and purchases have not kept pace. Itch.io has also removed a couple of terabytes of AI material under its policy against AI spam, amid a record number of demo submissions to Steam Next Fest.

## Coverage

- [Eurogamer: Indie game website itch.io expands its AI disclosure filter as ‘AI slop’ continues to overwhelm Steam and other storefronts](https://www.eurogamer.net/itchio-generative-ai-filters-slop)
- [GamesRadar+: As Steam struggles with clones, Itch.io wipes out "a couple terabytes of AI slop"](https://www.gamesradar.com/games/as-steam-struggles-with-clones-itch-io-wipes-out-a-couple-terabytes-of-ai-slop-and-adds-a-crucial-new-filter-to-its-search-function-so-you-can-avoid-ai-altogether/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.