# Adrian Portelli’s Melbourne supermarket charges $99 for access, with mixed savings

- URL: https://talkfuse.com/story/inside-adrian-portellis-new-supermarket-a-99-fee-just-to-get-inside-and-not-much-variety-for-all-the-hype-but-its-still-cheaper-than-coles-and-woolworths/
- Published: 2026-10-30T23:31:11+00:00
- Updated: 2026-10-30T23:47:31+00:00
- Original publisher: Daily Mail (publisher lean: Right)
- Original article: https://www.dailymail.com/news/article-16210485/adrian-portelli-lmct-supermarket-melbourne-coles-woolworths.html?ns_mchannel=rss&ns_campaign=1490&ito=1490
- Topics: Celebrity, Entertainment, World

## Key points

- LMCT+ Market has opened in Deer Park.
- Entry requires a paid membership starting at $99 yearly.
- Selected staples cost less than at major supermarket chains.

## Summary

Adrian Portelli has opened LMCT+ Market in Deer Park, near Melbourne, presenting it as a lower-cost challenger to Coles and Woolworths during Australia’s cost-of-living pressures. Shoppers must scan a membership barcode to enter, so access to the supermarket is tied to Portelli’s paid subscription service.

Membership costs from $99 a year, with an elite option priced at $999. A comparison of selected groceries found some cheaper prices: free-range eggs were $5.75 for a dozen versus $7.40 at the major chains, and beef mince was about $13 per kilogram versus $15. Other items were closer in price, and the store also sells premium products such as Wagyu burgers for $18 each.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.