# Instagram tests longer widescreen videos in the US and Brazil

- URL: https://talkfuse.com/story/instagram-chases-youtube-with-a-push-for-longer-widescreen-videos/
- Published: 2026-10-26T19:33:57+00:00
- Original publisher: The Verge
- Original article: https://www.theverge.com/tech/1018688/instagram-longform-widescreen-video-features-youtube
- Topics: Trending, Weird & Viral

## Key points

- Instagram is testing longer, widescreen videos in the US and Brazil.
- The company wants long videos and short clips to work together.
- Other video trials include Reel series and better live discovery.

## Summary

Instagram has begun a small US test of “Features”, its push into longer, widescreen video, while also testing the format with some creators in Brazil. The move marks a shift for boss Adam Mosseri, who had resisted long-form video because it could draw attention away from posts and clips people share with friends.

Instagram says it wants long and short videos to complement each other, with content such as podcasts or comedy specials also broken into shorter clips. The tests follow the expansion of Instagram’s TV app beyond its original Amazon Fire TV pilot to Google, Samsung and Apple TV devices; other trials include links from clips to longer videos, Reel series and improved live-video discovery.

## Coverage

- [The Verge: Instagram tests longer widescreen videos in the US and Brazil](https://www.theverge.com/tech/1018688/instagram-longform-widescreen-video-features-youtube)
- [Variety: Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Going to Pay Creators](https://variety.com/2026/digital/news/instagram-videos-90-minutes-apple-tv-not-paying-creators-1236931293/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.