# Instagram has yet to settle payments for long-form video creators

- URL: https://talkfuse.com/story/instagram-doesnt-have-a-plan-to-pay-long-form-video-creators/
- Published: 2026-10-28T17:10:46+00:00
- Updated: 2026-10-28T17:29:30+00:00
- Original publisher: The Verge
- Original article: https://www.theverge.com/tech/1020806/instagram-long-form-video-creator-monetization
- Topics: Art, Celebrity, Culture, Entertainment, Trending, Weird & Viral

## Key points

- Instagram is testing videos up to 90 minutes.
- It has no settled payment plan for Features creators.
- Mosseri says video ads could harm user experience.

## Summary

Instagram is testing long-form video through its new Features format, but has not decided how creators might earn money from it. The uncertainty matters because creators say ad revenue and other payments are essential to making long-form work, while Instagram hopes the format will attract them from platforms such as YouTube.

Features is being tested with a small group in the US and Brazil, and supports videos up to 90 minutes, compared with a 20-minute limit for Reels. Instagram head Adam Mosseri said the company is exploring ways to pay creators, but argued that pre-roll or mid-roll ads could harm the viewing experience and that its existing performance-based scheme costs more than it earns. Creators can currently earn mainly through brand deals and, for some, fan payments; Meta retired Facebook’s previous ad revenue-sharing model in 2024.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.