# Instagram Is a Streaming Service Now

- URL: https://talkfuse.com/story/instagram-is-a-streaming-service-now/
- Published: 2026-10-27T10:30:00+00:00
- Updated: 2026-10-27T11:51:56+00:00
- Original publisher: Wired
- Original article: https://www.wired.com/story/instagram-is-a-streaming-service-now/
- Topics: Business, Economy, Entertainment, Software, Technology, Trending, TV, Weird & Viral

## Key points

- Instagram is testing videos up to 90 minutes in the US.
- Creators can link Reels to full-length videos.
- The platform is developing episodic and TV viewing features.

## Summary

Instagram is expanding tests in the US to let creators upload videos up to 90 minutes long, in horizontal as well as vertical formats, and link short Reels to full videos. The changes aim to keep viewers watching longer on Instagram and make it easier to move from discovering a clip on a phone to watching a full episode on a television.

The platform is also testing tools to present videos as episodic series and recommend the next episode, including on TV. Instagram plans social viewing features such as showing friends’ activity and using a phone as a TV remote. The approach builds on the popularity of short video clips, while addressing a weakness of its earlier IGTV service, which only supported vertical video and was discontinued after its 2018 launch.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.