Instagram has introduced a refreshed wordmark for the first time in a decade, which its head Adam Mosseri described as cleaner, more modern and still rooted in the platform’s original design. The change has prompted immediate mockery online, largely because some users find the lettering difficult to read, highlighting the scrutiny that accompanies branding changes at major social-media platforms.

Commenters said the stylised letters made the name resemble variants such as “Instagzam” or “Instagwam”, while others questioned its accessibility. Some users also used the announcement to criticise Instagram’s handling of bots, AI-generated content and account recoveries; the platform’s multicoloured camera icon remains unchanged.