# Is the Apple TV 4K still worth buying after the price hike?

- URL: https://talkfuse.com/story/is-the-apple-tv-4k-still-worth-buying-after-the-price-hike/
- Published: 2026-07-17T18:30:00+00:00
- Updated: 2026-07-21T12:14:01+00:00
- Original publisher: Engadget
- Original article: https://www.engadget.com/2212812/is-apple-tv-4k-worth-after-price-hike/
- Topics: Entertainment, TV

## Key points

- Apple TV 4K price rises from $129 to $199 (64GB model)
- Part of broader Apple hardware price hikes amid memory shortage
- Cheaper rivals like Google TV Streamer ($99) now look better value

## Summary

Apple has hiked the price of the four-year-old Apple TV 4K, with the 64GB model rising from $129 to $199 and the 128GB version jumping from $149 to $249, part of a wider round of increases across Apple's hardware linked to a global memory shortage and rising component costs. The rise raises the question of whether an ageing streaming box still justifies its cost, especially given that it retains strong reviews for picture quality, speed and integration with Apple's ecosystem, but now faces stiffer competition from cheaper rivals.

Engadget notes the Apple TV 4K remains highly capable, with support for Dolby Vision and Atmos, a fast A15 Bionic chip, and deep integration with Apple devices and services such as Fitness+. However, at $199 it becomes harder to recommend against alternatives such as Google's $99 TV Streamer, rated the best all-in-one streaming device despite more ads and slightly slower performance, and Amazon's $140 Fire TV Cube, which offers comparable 4K/60fps output, HDR support and hands-free Alexa control at a lower price.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.