# Islanders games become new hot spot to make fashion statement as female fans flock to NHL

- URL: https://talkfuse.com/story/islanders-games-become-new-hot-spot-to-make-fashion-statement-as-female-fans-flock-to-nhl/
- Published: 2026-11-10T12:30:00+00:00
- Updated: 2026-11-10T13:37:11+00:00
- Original publisher: New York Post (publisher lean: Right)
- Original article: https://nypost.com/2026/11/10/us-news/islanders-games-become-new-hot-spot-to-make-fashion-statement-as-female-fans-flock-to-nhl/
- Topics: Culture, Fashion, World

## Key points

- Female fans are bringing fashion to Islanders games.
- The NHL’s female audience grew 30% in a year.
- Custom outfits and expanded team merchandise fuel the trend.

## Summary

Fashion-focused female fans are helping turn New York Islanders games at UBS Arena into a social scene, where team colours and personalised outfits are part of the experience. The trend reflects growing interest from women in hockey and gives the team new ways to connect with fans.

The NHL’s female audience grew 30% in the past year, according to Islanders business operations director Kelly Cheeseman. Fan and hairdresser Marina Heinz launched an Instagram page for Islanders-inspired looks, including a jacket that took seven hours to customise, while team captain Bo Horvat’s wife, Holly, says fans are combining jerseys with accessories and everyday clothing. The Islanders’ Isles Lab store has expanded its offer beyond standard jerseys, and the team has revived its colourful 1990s fisherman uniforms.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.