# Israel Enlists Conservative Media Firm To Target Americans In New Influence Campaign

- URL: https://talkfuse.com/story/israel-enlists-conservative-media-firm-to-target-americans-in-new-influence-campaign/
- Published: 2026-11-12T20:55:29+00:00
- Updated: 2026-11-12T21:33:45+00:00
- Original publisher: The Daily Caller (publisher lean: Right)
- Original article: https://dailycaller.com/2026/11/12/israel-starboard-campaign-persuasion-pilot-fara
- Topics: Americas, Elections, Middle East, Politics, World

## Key points

- Israel’s government agreed to a $500,000 opinion campaign.
- The 120-day project targets the general population through digital media.
- Polling will track sentiment and the cost of changing views.

## Summary

Israel has hired the American firm Starboard LLC for a $500,000 campaign intended to influence US opinion of Israel, according to federal foreign-agent filings. The agreement focuses on measuring and changing the views of right-leaning Americans, at a time when public support for Israel has fallen and some traditionally supportive Republicans have become more sceptical.

Signed on 13 October with influencer-marketing firm LDRS Group, which is acting for Israel’s government, the 120-day contract covers polling, targeted digital messages and analysis. It includes a pilot programme to assess changes in sentiment and a final report estimating the cost of changing an individual’s view. The article cites a Chicago Council on Global Affairs survey rating Americans’ views of Israel at 44 out of 100, the lowest since 1978; Starboard, LDRS and Israel’s Foreign Affairs Ministry did not respond to requests for comment.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.