PC Gamer reports that some monitor manufacturers appear able to install software onto users' PCs without explicit consent, with this bloatware then capable of serving pop-up advertisements. The concern matters because it suggests display hardware — not just laptops or pre-built systems — can act as a vector for unwanted software that affects the user experience and raises privacy and consent questions.

The article frames this as an emerging issue around monitor firmware or companion applications that download additional programs automatically. However, the supplied text consists almost entirely of PC Gamer's site navigation, membership sign-up prompts and menu links, so the specific manufacturers, technical mechanism, affected models and any company responses are not present in the excerpt provided.