Varenna, a small fishing village on Lake Como, has begun enforcing a dress code prohibiting visitors from wearing bare chests or swimwear in public areas outside beaches, with violators facing fines between €50 and €200. The regulation is part of a larger effort to manage the strain of mass tourism on the village's permanent population of approximately 650 people and maintain its character.

Local residents and shopkeepers have largely backed the initiative, describing it as overdue protection for their quality of life. The measure joins a growing wave of restrictions across Italian destinations: Sorrento implemented similar fines in 2022, and Portofino banned selfies and created no-loitering zones in 2023. Varenna's authorities have also limited tour groups to 25 people and prohibited tour guides from using loudspeakers.