# It’s a “big yes” from IO when it comes to working with more online celebrities for 

- URL: https://talkfuse.com/story/its-a-big-yes-from-io-when-it-comes-to-working-with-more-online-celebrities-for/
- Published: 2026-11-11T14:00:00+00:00
- Updated: 2026-11-11T14:48:59+00:00
- Original publisher: PCGamesN
- Original article: https://www.pcgamesn.com/hitman/big-yes-online-celebrities
- Topics: Gaming

## Key points

- IO Interactive wants to feature more online creators in Hitman.
- Jacksepticeye helped develop his character and mission.
- His ideas shaped the level’s camera-related tone shifts.

## Summary

IO Interactive says it is keen to work with more online celebrities on Hitman Elusive Targets, following its first such collaboration with creator Sean “Jacksepticeye” McLoughlin. The partnership helped shape Finn Colton, a content creator character in Hitman World of Assassination, and gave the mission a perspective rooted in the online creator world.

McLoughlin visited IO’s Brighton office to develop the character and level with the team, and suggested the shifts in tone when cameras turn on and off. IO writer Jen Simpkins said he understood the concept and offered valuable insights. Earlier celebrity targets have featured figures such as Snoop Dogg and Eminem; Simpkins says the internet offers many potential characters, provided they can work closely with the studio.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.