# It’s the new influencer-fueled lotto craze sweeping the nation with seemingly everyone knowing someone who’s won on Ooosch Giveaways. But with mounting losses, what is the next move for the online jackpot juggernaut?

- URL: https://talkfuse.com/story/its-the-new-influencer-fueled-lotto-craze-sweeping-the-nation-with-seemingly-everyone-knowing-someone-whos-won-on-ooosch-giveaways-but-with-mounting-losses-what-is-the-next-move-for-the-online-j/
- Published: 2026-10-23T20:45:23+00:00
- Updated: 2026-10-23T23:24:34+00:00
- Original publisher: Daily Mail (publisher lean: Right)
- Original article: https://www.dailymail.com/news/article-16234067/Its-new-influencer-fueled-lotto-craze-sweeping-nation-seemingly-knowing-whos-won-Ooosch-Giveaways-mounting-losses-online-jackpot-juggernaut.html?ns_mchannel=rss&ns_campaign=1490&ito=1490
- Topics: Culture, Geopolitics, Politics, Travel, World

## Key points

- Ooosch has built a large following through social media prize draws.
- The company says it has awarded more than €26 million.
- Its growth raises questions about repeat play and its financial future.

## Summary

Ooosch Giveaways has grown into a popular online prize-draw app, using social media and celebrity influencers to attract customers with draws for cars, holidays, cash and smaller prizes. Its rapid rise matters because the article says its games are designed to encourage repeat play, while its marketing reaches young women who may not usually be seen as a gambling audience.

Founded in 2019 by Cavan entrepreneur Michael Hatton, Ooosch says it has produced more than 100,000 winners, awarded over €26 million in prizes and raised more than €250,000 for charity. Tickets start at 39 cents for some cash draws and 99 cents for selected cars and holidays; promotions have included former boxing champion Katie Taylor and influencer Michelle Regazzoli-Stone. The article frames the company’s next steps against mounting losses, but the supplied text ends before giving further financial details or explaining its plans.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.