# ITV to cut costs by £30m amid falling advertising sales

- URL: https://talkfuse.com/story/itv-to-cut-costs-by-30m-amid-falling-advertising-sales/
- Published: 2026-11-11T12:13:57+00:00
- Updated: 2026-11-11T12:36:09+00:00
- Original publisher: The Guardian (publisher lean: Left)
- Original article: https://www.theguardian.com/business/2026/nov/11/itv-cut-costs-falling-advertising-sales
- Topics: Business, Companies, Entertainment, Software, Technology, TV, World

## Key points

- ITV plans £30m in temporary savings this year.
- Advertising revenue is expected to fall in the final quarter.
- Regulators are investigating Sky’s proposed £1.6bn purchase.

## Summary

ITV plans to cut costs by £30m this year as advertising sales weaken, with £25m in temporary savings coming from its content budget. The move reflects pressure on traditional broadcasters from economic uncertainty and competition for advertising and audiences from global streaming platforms.

ITV expects advertising revenue in its television and streaming division to fall by 5% to 10% in the final quarter, and by 2% to 3% across the year. The savings are not expected to involve staff cuts, though some smaller external commissions will be delayed until 2027. The cuts come as regulators investigate Sky’s proposed £1.6bn purchase of ITV’s television and streaming business, which is expected to complete in the second half of 2027.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.