# Jack Osbourne Addresses the Backlash Surrounding Ozzy’s Digital Avatar

- URL: https://talkfuse.com/story/jack-osbourne-addresses-the-backlash-surrounding-ozzys-digital-avatar/
- Published: 2026-10-26T13:37:07+00:00
- Updated: 2026-11-07T08:43:04+00:00
- Original publisher: American Songwriter
- Original article: https://americansongwriter.com/jack-osbourne-addresses-the-backlash-surrounding-ozzys-digital-avatar/
- Topics: Entertainment, Film

## Key points

- Jack Osbourne says he caused confusion about Ozzy’s digital avatar.
- Fans worried it could be used to sell products.
- He says the goal is to retain control of Ozzy’s image.

## Summary

Jack Osbourne says criticism of plans for a digital avatar of his father, Ozzy Osbourne, arose because he failed to explain the project clearly. Fans had feared the avatar would be used to sell products, such as mobile phones, but Jack says the aim is to retain control of Ozzy’s image and intellectual property as AI develops.

Jack said the backlash was “my own fault” and that he had not been properly prepared to describe the idea. He argued that creating a digital version would help the family own Ozzy’s digital identity and decide how it could be used, including in the future. He also said AI is not going away, making it important to protect ownership of his father’s likeness.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.