# JACK OSBOURNE On OZZY OSBOURNE A.I. Avatar: ‘The Backlash, It Was My Own Fault’

- URL: https://talkfuse.com/story/jack-osbourne-on-ozzy-osbourne-a-i-avatar-the-backlash-it-was-my-own-fault/
- Published: 2026-10-24T13:43:18+00:00
- Updated: 2026-10-24T14:23:56+00:00
- Original publisher: Blabbermouth
- Original article: https://blabbermouth.net/news/jack-osbourne-on-ozzy-osbourne-a-i-avatar-the-backlash-it-was-my-own-fault
- Topics: Art, Business, Companies, Culture

## Key points

- Jack Osbourne says poor explanation caused the avatar backlash.
- The family says it will control Ozzy’s digital likeness.
- The avatar is planned to interact with fans using a closed AI system.

## Summary

Jack Osbourne says he was responsible for the backlash to plans for an AI avatar of his father, Ozzy Osbourne, because he did not explain the project clearly. He says the family wants to preserve and control Ozzy’s digital likeness and intellectual property as AI becomes more common.

The avatar is being developed with digital-human company Hyperreal and Proto Hologram, and is intended to converse with fans and move and speak in a way that reflects Ozzy. Jack says it will use a closed AI system, not connected to the internet, built from information Ozzy gave or that was accurately written about him. He has described the project as a way to manage the family’s digital rights and pass them on to future generations.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.