Country musician Charley Crockett decided to remove the Satanic doo-wop ensemble Twin Temple from his tour schedule, citing operational complications and concerns that their dark aesthetic would not be suitable for a family-friendly event. His frustration escalated when rival musician Jack White subsequently invited the same band to serve as an opening act on his tour, leading Crockett to accuse White of opportunistically capitalising on the situation for commercial gain. Crockett also challenged White's current public persona, suggesting the musician had been less willing to express controversial views during his earlier career with the White Stripes.

Rather than engaging seriously with Crockett's allegations, White offered a lighthearted comeback by sharing lyrics from a decades-old novelty recording about a rapping incarnation of the cowboy icon John Wayne—an apparent jab at Crockett's country music identity. The exchange highlighted a stark contrast in how the two artists chose to handle their disagreement, with Crockett adopting a critical tone whilst White opted for humour and deflection.