# Japan’s anime spending reached ¥4.45tn as domestic sales accelerated

- URL: https://talkfuse.com/story/japans-anime-market-hits-record-28-2-billion-as-local-sales-surge/
- Published: 2026-10-30T07:04:25+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/film/markets-festivals/japan-anime-market-record-28-billion-local-sales-surge-1236934838/
- Topics: Americas, Asia, World

## Key points

- Japan’s anime market set a record at ¥4.45 trillion in 2025.
- Domestic spending grew 14.1%, faster than in 2024.
- Overseas buyers accounted for 57.1% of the total.

## Summary

Japan’s anime market grew sharply at home in 2025, breaking a pattern in which domestic growth lagged behind overseas expansion. Worldwide consumer spending reached a record ¥4.45 trillion ($28.2 billion), up 15.8% on 2024, with both markets recording strong growth.

Overseas spending rose 17.2% to ¥2.54 trillion ($16.1 billion), while Japan’s market grew 14.1% to ¥1.91 trillion ($12.1 billion); overseas sales made up 57.1% of the total. Revenue earned directly by studios rose 8.4% to ¥505.5 billion ($3.2 billion), with 27.9% from overseas. The preliminary figures will be finalised in the Association of Japanese Animations’ report due in December; Japan’s government is targeting ¥6 trillion in anime exports by 2033.

## Coverage

- [Variety: Japan’s anime spending reached ¥4.45tn as domestic sales accelerated](https://variety.com/2026/film/markets-festivals/japan-anime-market-record-28-billion-local-sales-surge-1236934838/)
- [Deadline: Japan’s Animation Industry Grows 15.8% To Record $28BN, Driven By Both Domestic & Overseas Sales – TIFFCOM](https://deadline.com/2026/10/demon-slayer-anime-annual-report-japan-tiffcom-1237209296/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.