The merger of Banijay Entertainment and All3Media completed on 9 July 2026, creating an $8bn (£-equivalent) production and distribution group headquartered in London with a 265,000-hour content catalogue. The combined entity, formed by Banijay Group and RedBird IMI pooling their content assets, retains the name Banijay Entertainment, with Marco Bassetti as chief executive and Jeff Zucker as chairman of the board. It matters because it consolidates a string of major global formats under one owner and signals further industry consolidation at a time of uncertainty in media and entertainment.

Zucker argued that scale is now more important than ever and did not rule out further mergers and acquisitions, declining to take any target, including ITV Studios, off the table. Bassetti said €50m ($57m) in cost savings — drawn from facilities, leases and support functions rather than creative teams — would be reinvested into new IP across scripted, unscripted, digital, live and sport. The distribution arm will be consolidated under a single entity called Banijay Rights, production companies will keep their autonomy, and the group sees the US and its portfolio of formats such as The Traitors, MasterChef, Big Brother and Gogglebox as key sources of leverage and growth.