Country star Jelly Roll has filmed the video for his new single "Hands Up" inside California's San Quentin Rehabilitation Center, continuing a tradition of major artists performing for inmates that dates back to Johnny Cash's famous prison shows six decades ago. The singer, who has spoken openly about his own past incarceration, described the shoot as one of the most meaningful experiences of his career, stressing that the men appearing alongside him are genuinely incarcerated rather than actors on a set.

Jelly Roll said the video's title refers to the moment his life changed when he "threw his hands up", and he hoped the song would resonate with viewers who have had a similar turning point. He thanked San Quentin staff and everyone involved in the production, joining a lineage of artists including Cash, Frank Sinatra and Metallica who have brought their music to the prison. The video's release came just hours after news broke that Jelly Roll and his wife, Bunnie Xo, had finalised their divorce after ten years of marriage.