Jellycat, the popular plush toy brand known for its soft, oversized stuffed animals and novelty food-shaped toys, has launched legal action against a number of high street retailers it accuses of copying its designs. The company alleges that these competitors have produced "inferior" imitation versions of its products, undermining the brand's distinctive designs and reputation built up among collectors and gift-buyers.

The full detail of the claims, including which retailers are named and the specific designs in dispute, was not available in the article text provided. Jellycat has become known in recent years for its cult-like following and frequently sold-out collectible ranges, making its designs a potential target for cheaper high street copies.