JENNIE and Rosalía Get Their Own L.O.L. Surprise! O.M.G. Dolls for the Brand’s 10th Anniversary
Toy manufacturer MGA Entertainment has unveiled a tenth-anniversary celebration for its L.O.L. Surprise! brand, positioning music as the central theme. The initiative introduces collectible fashion dolls modelled after performers JENNIE and Rosalía, each designed to capture signature stage aesthetics and iconic performance moments. The brand has also released a live-action scripted series and is expanding its licensing portfolio.
The product range spans multiple price points, from budget-friendly starter dolls at $6.99 to premium figures at $26.99, each packaged with collectibles such as keychains and artist posters. Complementing the music focus, L.O.L. Surprise! is broadening its intellectual property strategy through partnerships with established franchises including Harry Potter, Hello Kitty, SpongeBob SquarePants and Dr. Seuss, creating parallel collectible lines aimed at different consumer segments.
- L.O.L. Surprise! celebrates its tenth anniversary by partnering with musicians JENNIE and Rosalía for a limited collectible doll line
- The Music Festival collection features stage-inspired outfits and accessories at $26.99 per figure, with additional crossovers launching for Harry Potter, Hello Kitty and other franchises