# Jennifer Lawrence Did Not Start Her Beauty Brand Because of Hollywood Instability: ‘A Smarter Exit Plan Would Be Signing Up for a Big Franchise’

- URL: https://talkfuse.com/story/jennifer-lawrence-did-not-start-her-beauty-brand-because-of-hollywood-instability-a-smarter-exit-plan-would-be-signing-up-for-a-big-franchise/
- Published: 2026-10-27T17:33:43+00:00
- Updated: 2026-10-27T18:40:27+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/film/news/jennifer-lawrence-denies-beauty-brand-money-hollywood-instability-1236931987/
- Topics: Art, Celebrity, Culture, Entertainment, Film

## Key points

- Lawrence says Mes is driven by creative interest, not Hollywood instability.
- The brand launched with three haircare products.
- She hopes customers give the new formulas time.

## Summary

Jennifer Lawrence says launching Mes, her new haircare brand, was not an attempt to protect herself from Hollywood’s financial uncertainty. She argued that taking a role in a major franchise would be a more straightforward way to secure income, and described starting a company to get rich as a poor bet.

Lawrence said developing products gave her the same creative excitement as building a film character, making the move feel like a natural extension of her work. Mes is selling a repair mask, restyling serum and volumising mist, developed with an MIT-trained scientist; Lawrence is concerned that customers may judge the new products before learning how they work with their hair.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.