Jennifer Sey, founder and chief executive of XX-XY Athletics, says she is seeking to recruit WNBA player Sophie Cunningham as a brand ambassador. Sey alleges that Cunningham first contacted her by direct message in 2024, and says she wants Cunningham to leave Adidas and become the public face of her company; the proposal matters because it links a prominent athlete’s stance on women’s sport to a brand campaigning on that issue.

XX-XY Athletics is described as a pro-women’s sportswear brand founded by Sey. Sey said she would “give my right arm” to persuade Cunningham to join, while the article frames the outreach around Cunningham’s public support for protecting girls’ and women’s sports; the provided text does not include Cunningham’s response or confirmation of any agreement.