# Joaquin Phoenix Stars in AI Eyewear Campaign Directed by Jonathan Glazer

- URL: https://talkfuse.com/story/joaquin-phoenix-stars-in-ai-eyewear-campaign-directed-by-jonathan-glazer/
- Published: 2026-11-06T14:00:00+00:00
- Updated: 2026-11-06T14:35:59+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/shopping/news/joaquin-phoenix-ai-eyewear-campaign-jonathan-glazer-1236941252/
- Topics: AI, Asia, Celebrity, Elections, Entertainment, Film, Gadgets, Horror, Politics, Technology, World

## Key points

- Joaquin Phoenix stars in a Glazer-directed AI eyewear campaign.
- The glasses use Google’s Gemini AI and Android XR.
- Pre-orders start 12 November.

## Summary

Joaquin Phoenix stars as a salesman in a surreal campaign film for Gentle Monster’s upcoming AI eyewear, directed by Jonathan Glazer. The teaser shows his character using the glasses to understand and communicate with mysterious figures, bringing the product’s translation features into the story.

The collection is part of a partnership between Gentle Monster, Google and Samsung, and runs on Google’s Android XR platform with its Gemini AI assistant. The glasses are designed for hands-free tasks including taking photos, making calls and translating conversations. Pre-orders begin on 12 November, with a public preview in New York from 13 to 23 November; the full film is due later this month.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.