# John Lewis makes big change in shortened Xmas ad

- URL: https://talkfuse.com/story/john-lewis-makes-big-change-in-shortened-xmas-ad/
- Published: 2026-11-06T16:02:00+00:00
- Updated: 2026-11-06T16:38:12+00:00
- Original publisher: Daily Express (publisher lean: Right)
- Original article: https://www.express.co.uk/showbiz/tv-radio/2263930/john-lewis-christmas-advert-2026
- Topics: World

## Key points

- John Lewis’s Christmas advert has divided opinion online.
- Viewers debated whether its shorter TV edit was a new change.
- A survey found about 68% liked or loved the advert.

## Summary

John Lewis’s Christmas advert, “Gloria and Pickles”, has sparked debate over its portrayal of a grandmother trying to win over her unimpressed grandchildren. Critics say the story suggests grandparents must spend lavishly to earn affection, while some viewers have praised the shorter television edit for removing scenes they disliked.

The article says social media users speculated that John Lewis had quietly changed the advert, but others noted that shorter broadcast edits alongside longer versions are standard practice. A launch-day OnePulse survey found that about 68% of British viewers liked or loved the advert, and nearly half of those polled named Pickles, voiced by Paul Whitehouse, as their favourite.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.