Superfan.Live, working with Proto Hologram and HIFI Labs, has launched the Jon Bon Jovi Hologram Selfie Experience at Madison Square Garden, debuting it at the opening night of Bon Jovi's nine-show run at the venue. The experience lets fans meet a hyperrealistic, life-size hologram of Jon Bon Jovi — and the rest of the band — and pose for a downloadable selfie taken by the star, marking a notable step in how live events use technology to connect artists with their most dedicated fans.

The activation represents the first time Proto's Selfie technology has been deployed at a live concert venue, and the first time Proto Hologram has appeared at Madison Square Garden. Bon Jovi has previously featured in Proto Hologram form at his 2024 MusiCares "Person of the Year" tribute concert and at his Nashville restaurant, JBJ's. Proto, which describes itself as the original hologram communications and AI spatial computing platform, operates across healthcare, education, retail, sports and entertainment, while co-sponsor HIFI Labs is positioned as a creative technology partner and incubator, and SUPER as a boutique events agency specialising in VIP and superfan experiences.