# Jubel and Asahi sales power Fuller’s to higher profit

- URL: https://talkfuse.com/story/jubel-and-asahi-sales-power-fullers-to-higher-profit/
- Published: 2026-11-11T07:37:07+00:00
- Updated: 2026-11-11T08:39:15+00:00
- Original publisher: City AM (publisher lean: Right)
- Original article: https://www.cityam.com/jubel-and-asahi-sales-power-fullers-to-higher-profit/
- Topics: Asia, Business, World

## Key points

- Premium drinks sales boosted Fuller’s profit.
- Asahi sales rose 18 per cent and Jubel 71 per cent.
- Revenue reached £221 million, with profit at £28.5 million.

## Summary

Fuller’s said rising sales of popular premium drinks helped lift profit at its pubs and hotels, despite concerns that weaker consumer confidence would curb spending. The group said its relatively affluent customers have proved more resilient to higher costs, and that summer events and good weather also supported trading.

In the six months to September, sales of Asahi rose 18 per cent and peach lager Jubel rose 71 per cent, while spritz sales increased 118 per cent. Fuller’s reported revenue of £221 million, up 6 per cent, and pre-tax profit of £28.5 million, compared with £21 million a year earlier. It invested £1.5 million in pub gardens and plans to spend £33 million upgrading its estate by year-end.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.